# Media Intelligence Solutions Media intelligence solutions analyze media content and trends, offering insights into public perception and media coverage, useful for PR and marketing strategies. ## Brand sentiment analysis Understand how your brand is perceived across media channels. These tools combine advanced analytics and expert insights to help PR and communications teams track sentiment, identify risks, and shape stronger brand strategies. ### Nexis® Intelligence Services Tailored media intelligence service for PR professionals that leverages a vast content library, expert analysis, and includes actionable insights across multiple channels with sentiment analysis. [Nexis® Intelligence Services](https://www.lexisnexis.com/en-us/products/intelligence-services.page) ## Media monitoring Stay informed with real-time updates on news, trends, and public opinion. Monitor coverage across print, online, and broadcast media to manage reputation, measure visibility, and respond quickly to emerging stories. ### Nexis Newsdesk® Media monitoring and news aggregation tool that helps businesses, PR professionals, and analysts track media coverage, trends, public opinion and news in real time for reputation management. [Nexis Newsdesk®](https://www.lexisnexis.com/en-us/professional/media-monitoring/newsdesk.page) ### Nexis® Data+ API platform with real-time, structured news data from trusted sources to support media monitoring, reputation management, and alerting across internal systems and tools. [Nexis® Data+](https://www.lexisnexis.com/en-us/professional/data/nexis-data-plus.page) ## Media networking Expand your media reach and strengthen relationships. Discover and connect with journalists, influencers, and media professionals to amplify key messages and increase engagement across channels. ### Nexis® Media Contacts Cloud-based database for finding journalists, influencers, and media personalities to help amplify your message in various media channels for audience engagement. [Nexis® Media Contacts](https://www.lexisnexis.com/en-us/professional/media-intelligence/media-contacts.page) ## Newswire services Distribute your stories with confidence. These solutions help you reach targeted audiences through premium placements, maximize visibility, and track performance to refine communication strategies. ### Nexis® Newswire Press release distribution with Google Ad promotion, targeted audience reach, premium site placement, and performance analytics. [Nexis® Newswire](https://www.lexisnexis.com/en-us/professional/media-monitoring/newswire.page) ## Social listening Gain actionable insights from social conversations. Use advanced analytics to identify trends, measure audience sentiment, and uncover opportunities to improve brand perception and engagement. ### Nexis® Social Analytics (powered by Talkwalker) Social media listening and analytics platform that finds the most valuable conversations related to your brand reputation, identifies influencers, and measures performance. [Nexis® Social Analytics (powered by Talkwalker)](https://www.lexisnexis.com/en-us/professional/media-intelligence/social-analytics.page) ## Frequently asked questions ### What are media intelligence solutions? Media intelligence solutions analyze news, broadcast, online, and social media content to provide insights into brand perception, sentiment, competitive coverage, and emerging trends. They help PR, communications, and marketing teams monitor reputation, measure campaign impact, identify risks, and make data-driven strategic decisions. ### What is the difference between media monitoring and media intelligence? Media monitoring tracks brand mentions across news, online publications, broadcast, and social media. Media intelligence goes further by applying sentiment analysis, trend identification, and performance analytics to interpret coverage and provide actionable insights for strategy and decision-making. ### How do media intelligence tools measure brand sentiment? Media intelligence platforms use artificial intelligence and natural language processing (NLP) to evaluate whether media coverage and social conversations are positive, negative, or neutral. Advanced solutions also detect tone shifts, emerging risks, and influencer impact to provide a more complete view of brand perception. ### What channels can media intelligence platforms monitor? Comprehensive media intelligence platforms can monitor: - Online news and digital publications - Print and broadcast media - Social media platforms - Blogs and forums - Press releases and newswire distribution This multi-channel coverage provides a holistic view of brand visibility and public perception. ### How can media intelligence support crisis management? Media intelligence tools provide real-time alerts, sentiment tracking, and trend analysis to help teams identify potential reputation risks early. By monitoring coverage spikes and negative sentiment shifts, organizations can respond quickly, control narratives, and reduce long-term brand impact. ### How do media intelligence solutions help measure PR ROI? Media intelligence solutions measure PR performance using metrics such as share of voice, sentiment trends, media reach, coverage volume, and campaign impact. These insights help communications teams demonstrate value, refine messaging, and optimize future outreach strategies. ### How much do media intelligence solutions cost? Pricing for media intelligence solutions varies based on monitoring scope, data volume, analytics capabilities, integrations, and service support. Organizations can request customized pricing based on their specific business needs and objectives.